Dreams To Reality: Singapore Indian Entrepreneurs (SICCI), 2004)

From December 2002 to April 2003, I worked with the Singapore Indian Chamber of Commerce and Industry (SICCI) to research and write a book on select top Indian entrepreneurs in Singapore, titled Dreams to Reality: Singapore Indian Entrepreneurs. I worked as a journalist and a co-author, and was part of a team of three members (including myself).

My job responsibilities included meeting with the entrepreneurs, conducting a detailed interview, and then using the interview responses together with background research to write a profile/human-interest piece on the entrepreneur and his/her company. Each interview involved background research on the entrepreneur, formulating questions tailored for the interviewees in question, and eliciting all the information needed in the given time (there were no second interviews).

Upon transcribing the information, I had to write up an article that encompassed the person’s primary passion, his/her chosen line of business, the challenges faced in setting up and running the venture – all with a personal touch. I conducted interviews with entrepreneurs from varied backgrounds and in various fields – ranging from IT to fashion to F&B and education. 

I jointly conducted about 20 such interviews with one of team-mates and wrote profiles for half of them. Of these, some were not included in the book due to the management’s decision. The book was published in 2004 by SICCI.

Madhu Madan, Yamini Vasudevan and Rita Raman, Dreams to Reality: Singapore Indian Entrepreneurs, Singapore Indian Chamber of Commerce & Industry, 2004
(Due to copyright issues and to minimise plagiarism, I have only included the thumbnails of the first page of three articles penned by me. If you would like a copy of the articles included within the book, kindly email me at yamini.vasudevan@gmail.com and I will get back to you within 2 working days.) 


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