This 3-page lifestyle feature was published in The Singapore Women’s Weekly magazine in October 2010. The article is centred on Natalie Massenet, the women who altered the world of shopping with Net-a-Porter.com – an online boutique that specialises in luxury designer wear and accessories for women.
Despite her experience as fashion editor with some of the top magazines in the US and her own innate sense of style, Natalie’s decision to start Net-a-Porter was met with cynical glances and even downright pessimism. And yet, she pushed through with the idea and founded what is now one of the biggest businesses in the fashion world. The article traces Net-a-Porter’s success story, touching upon the special features that have won this e-boutique its popular (and loyal) following, as well as her latest e-tail launches, including OutNet.com and Mr Porter.
And with the internet fast becoming one of the most popular channels of commerce, e-tail options are becoming the order of the day. The inset box in the article touches on some e-boutiques that were founded by ladies in Singapore – ranging from the must-haves in bag and shoes to cult designer labels, tech gadgets and even kidswear. The article was researched, written and published under my byline in the magazine.
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