Fall In Love, Singapore Women’s Weekly, Oct 2010

This 4-page beauty feature was published in The Singapore Women’s Weekly magazine in October 2010. The article is centred on Elettra Wiedemann, famous model and daughter of Isabella Rossellini, who was chosen as the face of Lancôme’s Trésor In Love perfume.

The article talks about the fragrance, which is a reinvention of Lancôme’s Trésor (introduced in 1990) – for which Elettra’s mother was the model. The article brief traces Elettra’s journey towards becoming one of the world’s top models (which was almost thwarted by a severe back problem), up to her being chosen as the face of Trésor In Love.

Alongside the main article is a brief on the latest beauty products by Lancôme.

(To minimise plagiarism, I have not put up the scanned articles in their full resolution – if you like a copy of this article, kindly email me at yamini.vasudevan@gmail.com and I will get back to you within 2 working days.)

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