Bee that as it may, Business Line, Oct 2012

A look into how honey bees have found their way into fashion and art – beginning with a mention of Sarah’s Burton’s bee-themed collection for Alexander McQueen during the recent Paris Fashion Week. The thrust of the article deals the Hyatt Regency Chennai’s honey bee-centric art theme display, which was the inspired by a need to spread the message that honey bees are dwindling in numbers. A box item details the reason as to why the honey bee is an important part of our ecosystem. The article was published in (The Hindu) Business Line on October 26 in the Weekend Life section.

In the recently concluded Paris Fashion Week, designer Sarah Burton showcased models wearing honeycomb-latticed boots, head gear modelled on apiculturists’ hats, and elaborate evening dresses with blooms and bee detailing. As Sarah, who designed Kate Middleton’s wedding dress, said later, “It was looking at womanhood and embracing the female form. I wanted it to feel sensual. I wanted to have a lightness to it and I wanted it to feel erotic but not in an overly fleshy kind of way.”

Closer home, the Hyatt Regency in Chennai recently hosted a three-day fest centred on bee inspired art pieces. About four years ago, Namita Saraf (hotelier Arun Saraf’s wife) and Rajeev Sethi (designer and chairman of Asian Heritage Foundation) were standing at the erstwhile Abbotsbury in Chennai, which was later acquired by the Sarafs’ Hyatt Group. There, they saw huge bee hives hanging from beams that were part of the former structure. Rather than being scared away by the thought of painful stings, Namita wondered “if the bees are telling us something”.

(The article continues. Read the full article at the Business Line website: Bee that as it may & Bee-gone)

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