Art for the Home and Hearth, Business Line, Oct 2013

This article, published in the Home & Style supplement of The Hindu Business Line, talks about how art is making its way into more homes, including those in middle-class and salaried families. The focus is on the change in people’s attitude towards art, and a growing inclination towards spending more on different forms of art. Interviews with an art collector, a gallery owner, and the owner of a boutique that sells home decor items, are woven in. Also, a box story provides tips for the first-time collector on how to select/ buy art pieces.

Janaki Hrishikesh, a Chennai resident, still remembers the first painting she brought. “It was a scene of Krishna’s rasaleela. We had just bought a house and were looking to decorate it. The painting practically drew us to it,” she says.

Back then, in 1997, she paid Rs 1,500 for the piece, which measures 12” by 36”. Over the years, she has decorated her home with varied forms of art — from paintings and murals to masks, applique and embroidered works.

Until a couple of decades back, art was considered the forte of the rich, especially those who lived in big houses with ample space to display their collections. The scene has changed considerably — now, even middle-class, salaried families are keen to invest in art. Moreover, spending has increased as well. Janaki says she spends up to Rs 10,000 for a painting, and up to Rs 2,000 on a craft item such as a mask if it is exceptional. She adds that she is willing to put down even Rs 50,000 to Rs one lakh for pieces made of marble or wood

(The article continues – read it in full at the Business Line website: Art for the Home and Hearth)

(Box story: Tips for the novice collector)

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